More sales from the traffic you already have
Data, anonymization, estimates and corrections.
The diary is written in first person and draws on real audit work, but every external figure — benchmark rates, platform pricing, study results — is linked to its source with the date it was checked. I do not print numbers I cannot point to.
Stores that appear in entries are anonymized: niche, traffic band and the relevant numbers are kept, names and identifying details are removed or changed. No entry is published about a client without their agreement.
Where I estimate, I say so, and I show the assumption behind the estimate. Ranges are preferred to single invented numbers.
Experiment logs report the setup, the duration, the sample and the result — including losses and inconclusive tests. A diary that only records wins is a brochure.
Errors are corrected in the entry with a dated note. Request a correction at diary@crodiary.com.
Some links may earn the diary a commission. Commissions never decide what I recommend; recommendations follow what the audits show.