More sales from the traffic you already have
What "normal" looks like: conversion rates, funnel drop-offs and the numbers to compare yourself against.
Merchants assume a slow product page is a design problem, but the real story sits in named settings files like Dawn's main-product.liquid and Horizon's _product-details.liquid, where certain controls simply do not exist yet, no matter how the page looks.
This entry settles what a quiz result or a checkout button actually promises a beauty shopper, and why most merchants read a theme's marketing page instead of its code and its live Core Web Vitals numbers.
Mobile carries three quarters of ecommerce traffic and, depending on whose panel you read, converts either 37% worse than desktop or slightly better. Both findings are real. I lay out the published numbers, then add a live CrUX pull that explains part of the contradiction.
Fifty studies over nineteen years, from Forrester in 2010 to Uptain in 2025, and an average of 70.22%. I put every documented cart abandonment rate in one sortable table so nobody ever has to cite a random blog again.
Ask three benchmark providers what an average ecommerce conversion rate is and you get 1.4%, 2.03% and 2.74%. All three are right. I put every published number in one sortable table and explain why they disagree.
Renault, Vodafone and a 30 million session Deloitte study all priced the cost of a slow page. Then I pulled this month's real Chrome field data for six famous stores to see who actually pays it.