More sales from the traffic you already have
Audit entries: where a store leaks money, found by hand — page by page, step by step.
The panicked question I hear most often, the benchmark numbers that show what 'low' actually means, and the exact order in which I check a store before I blame the design.
When nobody adds to cart, everything on the page looks guilty. This is the priority order I use to separate the one thing that is costing money from the ten things that are merely imperfect.
The average checkout asks for almost twice as many form elements as it needs. Here is the exact sequence I walk through when an owner says people add to cart but never pay.
Shopify shows you 'abandoned checkouts' and owners read it as the whole story. It is the small, visible end of a much larger leak, and the two leaks need completely different repairs.